The Residences at Shell Bay

What is actually being built at The Residences at Shell Bay?

108 residences across 20 storeys, on a 150-acre site at 501 Diplomat Parkway. The developers are the Witkoff Group and PPG Development, founded by Ari Pearl. Kobi Karp Architecture & Interior Design is architect; AvroKO is the interior designer; G.T. McDonald Enterprises is general contractor (Florida YIMBY, 21 October 2025).

Alongside the residential tower is a separate 21-storey, 60-key hotel under the Auberge brand, also expected in 2027 (The Real Deal, 20 November 2024). The two are distinct buildings on the same estate. The developer’s own legal notice adds that the project is offered and sold by the developer and not by Auberge, that Auberge is not affiliated with the developer, and that the developer’s right to use the AUBERGE mark is limited, with no guarantee it will continue (developer’s website, read 24 September 2026).

In November 2024 the developer put the average price at roughly $2,000 per square foot, with the remaining units starting at $2 million (The Real Deal, 20 November 2024). PROFILEmiami’s 2 March 2026 report still gave prices as starting at $2 million. I have not found a published price list or unit sizes from the developer.

The Club Is the Product

The club is central to how the developers market the residences, so it is worth understanding properly.

The residences sit inside a 150-acre private club. The amenity set is not a podium floor — it is a landholding:

• A Greg Norman-designed golf course, with a 12-acre practice facility and a nine-hole Par 3 course, described as open in the developers’ November 2024 release (PROFILEmiami, 21 November 2024).
• A 48-slip marina on the Intracoastal Waterway.
• A racquet club with all four Grand Slam surfaces, plus pickleball and padel courts (developer’s website; Florida YIMBY, 3 March 2026).
• A members’ clubhouse with spa, restaurants and event space.
• The Auberge-branded hotel on site.

The question this raises, which the marketing will not answer for you: what does club membership actually cost, is it mandatory for residents, is it transferable on resale, and what are the initiation and annual dues? A 150-acre golf-and-marina club has a real operating cost and someone pays it. I have not found any of that in a published source: the developer’s website does not say, and the Shell Bay Club website is “by invitation only” with its membership page behind a member login (read 24 September 2026). Get the membership documents alongside the condominium documents.

Where Construction Stands

A $273 million construction loan from J.P. Morgan and BDT & MSD Partners was announced on 20 November 2024 (The Real Deal); PROFILEmiami reported the next day that the sponsors had closed it, without giving a closing date. In the announcement the developer said the condominium was roughly 50 percent presold (The Real Deal, 20 November 2024).

Florida YIMBY reported on 21 October 2025 that vertical construction had begun. PROFILEmiami reported on 2 March 2026 that the tower had topped off (Florida YIMBY followed on 3 March 2026). Completion is planned for 2027, and The Real Deal wrote on 8 July 2026 that completion is slated for next year, which is 2027. I have not found a source newer than that.

One dated observation on the schedule: PROFILEmiami reported on 6 February 2024 that the residences were set to deliver in 2025. By the loan announcement in November 2024 the same tower was described as expected to open in 2027 (PROFILEmiami, 21 November 2024), and every report I read since repeats 2027. I have not found a source that says why the date moved.

What to Watch Before You Sign

• 🔴 Get the club membership terms in writing — cost, whether it is mandatory, whether it transfers on resale, initiation and annual dues. This is one of the largest unpublished variables in the purchase.
• Ask whether the residential association budget and the club budget are separate, and what each one costs.
• Financing and construction, as reported: a $273M facility from J.P. Morgan and BDT & MSD Partners (announced 20 November 2024), roughly 50% presold at that announcement (developer, per The Real Deal), and a tower reported as topped off on 2 March 2026. I have not found a newer sales figure.
• Marina slips: 48 slips against 108 residences plus a 60-key hotel. Ask whether slips are deeded, licensed or waitlisted, and at what cost.
• The Auberge hotel is a separate building. The developer’s legal notice says the developer’s right to use the Auberge mark is limited, with no guarantee it will continue. Confirm in the offering documents what residents actually get from it and whether it is contractual.

Hallandale Beach Around It

Hallandale Beach sits between Aventura and Hollywood, at the Miami-Dade/Broward line. The Real Deal reported on 8 July 2026 that the city is emerging as the next Broward County development target, and listed Shell Bay among the projects in its pipeline — which is both an opportunity and a supply consideration.

What Shell Bay offers is a private club setting on 150 acres: golf, a racquet club and an Intracoastal marina. The Real Deal wrote in November 2024 that the developer’s roughly $2,000 per square foot average would be a record for Hallandale Beach once completed. It is a private-club product rather than an urban one, and the buyer for it knows which of those they want.

This site’s Miami Pre-Construction Delivery Tracker follows delivery-date changes across South Florida towers, Shell Bay included.